Yankee Realty put more money in your pocket at closing

Our Home Selling System, Designed to Put More Money in Your Pocket at Closing.


Our innovative Home Selling System was developed to provide our clients with a consistent and proven method to prepare their homes for sale, price their homes appropriately and get the word out to as many prospective buyers as possible.  The benefits of our home selling system are a quicker sale at a higher price.  When you factor in a lower commission rate you do indeed put more money in your pocket at closing.


1. Commission Rates

We started discounting rates from our inception in 1986.  The difference between our rates and our higher priced competitors rates is significant.  Our clients routinely save thousands in commissions and do indeed leave their closings with more money in their pockets.

2. Price

The most important step in selling your home is pricing it correctly from the onset.  It’s a well known fact that overpriced homes take longer to sell and usually sell for a lower price.  Supply and demand normally determine price.  Since the majority of your showings will occur in the first 30 days on the market it is crucial that your initial list price matches buyer expectations.  Our agents are trained to become experts in your particular market to place your home in the marketplace where increased demand factors into higher price.  The only chance you have of creating a high demand is in the first few weeks of the listing, when all the serious buyers have their eyes on it at the same time.  If you’re not priced competitively with those homes that are selling, you blow the only chance you have of creating strong demand.  Our agents are trained to concentrate on your market so they become experts in your market.,  They know what your competition is and what you need to do to take advantage of that competition so price is maximized.

3. Open House

We build our marketing plan around the first open house.  We price the house reasonably so it creates a lot of interest and we allow showings for the first time at the open house.  The idea is to get the serious buyers all converging on your home at the same time.  That interest creates competition for your home which usually factors into a higher price for you.

4. Condition

In order to get top dollar for your home you have to make your home look its best.  Our agents are trained to help you identify and prioritize repairs and improvements that will provide the best return on your investment.  Before your home goes on the market, we offer home staging to make every room in your home look its best.

5. Marketing

Our Home Selling System was developed to provide our agents with a consistent and proven manner to get our listings in front of as many potential buyers as possible.  Our reach is so extensive because we invest heavily into online advertising, mobile advertising and social networking, all the places serious buyers are looking.  When you hire us to sell your home, we will identify your ideal buyer and then develop and implement a tailored home marketing program designed to reach them.  Request a seller specialist today.

6.  Negotiate

Successfully negotiating a real estate contract is more than a matter of luck or natural talent.  When you receive an offer having an agent who is skilled at bringing buyers and sellers together can make a huge impact on your final sales price.  Our home listing specialists are skilled negotiators who can help you get to the highest price a potential buyer is willing to pay, as well as the best terms, shortest contingencies, fewest repairs and lowest closing costs.  Rather than approaching negotiations from an adversarial winner-take-all perspective, our agents focus on your top priorities and strive to keep emotions from over running the process.

7.  Keeping You Informed

While your home is on the market we will provide reports that show your top prospects, summary of feedback from your showings, a review of completed and planned marketing activities and any recommended adjustments to course.  In order to keep tabs on your competition we set up an alert system that will notify us when similar homes in your neighborhood come on the market, go under contract or sell. Once your home goes under contract we use our online transaction management system to make sure the buyers, and their agent, follow through with their contractual obligations in a timely manner.

8.  Our Team

We have a network of the best and most experienced mortgage originators, attorneys and home inspectors.  Using our team not only save you money but assures a smooth ride from the beginning of the listing to the closing.

9.  Closing

We charge you less commission, our home marketing system assures a high sale price, and we have the most professional partners available.  It all adds up to the most pleasurable experience you could have and puts more money in your pocket at closing.


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